To remain on top of the crowded mobile app market, you need to implement practices which allow continual improvement. One of the best ways is to collect feedback from your users which gives you ideas on how to improve various aspects of your app.
For instance, a large number of users inform you that the search function in your app is causing the app to crash. With this information, you can resolve this problem quickly, while showing your users that you value them. Here are three ways you can collect user feedback:
Invite to take a survey
These days, a large number of developers ask their users to provide them with their email address to log in to their app. If you are one of them, you can make the most of this information by inviting your users.
If you follow this technique, make sure that you keep it as short as possible. Your users don’t want to take the time and effort to answer numerous questions. You can also attract them to take part in the survey by giving them an incentive. For instance, you can give them a huge discount to the premium features of your app.
In-app feedback is one of the best ways to understand what users think about your application. However, you should make it least intrusive to avoid irritating your users. For example, avoid constantly asking users to give you feedback every time they complete a task.
One way is to display the feedback option on the menu, which isn’t intrusive. However, this technique may or may not work as it isn’t visible to your users.
Utilize feedback tools
Another way you can collect feedback is to use tools such as Helpshift, Instabug, and HelpStack. They have a large number of features where you can collect and go through the feedback. They also have tools where you can visualize the data, which makes it easier to understand your users. However, most of these tools have a subscription fee, unlike the other types of feedback options.
Once you collect feedback from your users, you need to spend time analyzing it, before implementing them into the decision process. For example, some users are reporting an error, which only occurs in a handful of devices. Before you take action, try to reproduce the error, to see if it is valid. Similarly, if your users are asking for a particular feature, see if it is feasible and how it impacts the performance of your mobile app. User feedback is essential in mobile app development, as it allows you to stay ahead of the competition!
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