Search engine optimization is a technique applied to enhance website rankings on Google. It is crucial for any kind of online business to gain visibility, popularity and thus boost their profit margin. Before you approach an SEO, professional company get to know different kinds of techniques and practices applied for website optimization.
What are the kinds of SEO techniques?
White hat SEO
It refers to most legitimate practice followed to gain high SERPs. White hat SEO practices means to strictly adhere to the guidelines created by Google. It is regarded to be highly nourishing as it abides to Google’s algorithms without any goal to exploit loopholes in them. Most commonly employed White hat SEO includes –
- Offer quality content
- Use keyword rich, descriptive Meta Tags
- Easy to navigate
- Mobile friendly
- Fast loading
Results using White Hat SEO techniques are slow but long lasting.
Black hat SEO
In Black hat SEO, loopholes and weaknesses in Google’s algorithms are exploited to gain top SERPs. It is an illegitimate way and the nourishing level is zero. This tactic concentrates on attracting search engines and not viewers, so search engine guidelines are not obeyed. Few Black hat SEO techniques include –
- Invisible text
- Keyword stuffing
- Irrelevant keyword usage
- Page swapping
- Doorway pages
- Spam links
- Hidden links
Traffic generated using Black hat practice will not last long nor will the ranking be maintained on top search engine result page. Moreover, there is huge risk of getting penalized or banned.
Gray hat SEO
Gray hat SEO is a hybrid of both White and Black hat techniques. It is generally applied when there is a pressure from consumers to get results they are paying for. Proper Gray hat technique understanding and executing can enhance the ranking of your website without negative consequences. Remember, Google has the power to prohibit clever innovation. The gray hat SEO can be classified to be Black or White in the next year, so stay informed about latest categorization to avoid getting on Google’s bad side. A reliable SEO Company makes sure that Google guidelines get adhered to.
What are the kinds of SEO strategies applied currently?
On-page SEO activities are performed on the webpage that has to be published, so that it tops search engine ranking. On-page SEO includes –
- Infusing keywords in right quantity
- Including Meta tags and Meta description
- Inserting alt attributes
- Building customized URL structure
- Proper H-tags
- Internal linking
- Image SEO
Activities carried out after website has gone live on the internet is called Off-page optimization. Off-page SEO includes –
- Sharing a post
- Commenting on post to engage
- Liking/star rating of post on social channels
- Answer queries of target clients
- Research on potential consumers interests and issues then write on trending topics
Off-page optimization has elements, which allow to connect with users on a personal level. This helps to increase your brand familiarity and awareness.
Types of services offered by online SEO Company
- Keyword search
- Landing pages creation
- Page optimization
- Technical audit
Make sure you understand all the SEO techniques and practices in more detail to create an effective optimization plan for your specific online business.