Five TLD extensions

Five TLD extensions

New premium domain names located at new top-level locations are finally available for small business owners. Web registry companies like Network Solutions have noticed a huge spike in the number of people registering these names, which has created something of a run on the best ones as a result. Business owners interested in taking advantage of the opportunities created by these new locations in cyberspace might want to look into any of the following five TLD extensions.

1. .global

This generic top-level domain (gTLD) is quite new, having only been accepting applications since September 2014. A number of premium names were even blocked because of file name collision issues. This fact combined with how the extension seems to insinuate an international clientèle has made it popular for those who run their own consulting or advertising firms.

2. .expert

You might want to look at the .expert extension if you’re looking to proclaim that you have a background in a certain field. Premium names registered at the .expert exchange will help to showcase professional and academic certifications you might hold. Like .global, .expert is a new enough exchange that many common dictionary words are still available for registry. This opens up opportunities for those who want to have an address that features the name of the field they’re a registered expert in.

3. .club

Managers of those who run service organizations or private institutions have flocked to the .club extension, but a number of names are still unregistered. Academic clubs and celebrities have been eying the domain, and now small business owners are beginning to find some unique uses for it too. Nightclub owners have found that this independent registry extension promotes their brand image quite well, for instance.

4. .email

Premium names ending with .email are perfect for those who offer electronic marketing campaigns or run their own mail servers. The extension is one of several newer gTLD labels managed by former technology start-up group Donuts, which has helped to make the extension very marketable toward those who are tech savvy and want to associate their business with slick new media companies that understand the World Wide Web.

5. .company

Researchers have proven that people correspond well to the most generic names on the Web, which is largely because consumers believe someone who is associated with a topic to the point of familiarity must be in charge of it. If you want to promote a small business as a leading company, then you might want to have a look at the .company extension. Silver Avenue introduced it only a few years ago, which means that it has every bit as many basic names available as all other newer gTLD names. Since the extension is often used for specific company names, you might also consider using it as part of a hack as well.

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