In today’s fast-changing world, the mobile app market is growing by leaps and bounds. Therefore, mobile marketing has become more competitive. To ensure your app stay visible in such a complex scenario, you need to have a particular approach being followed by a solid mobile app development plan.
Check out the following statistics to understand how fast the mobile world is growing.
- In 2015, there are 4.43 billion mobile users globally, and the number is likely to increase 5.07 billion by 2019.
- There are more than 1.6 million Android apps available in the Google Play store.
- There are about 1.5 million iOS apps available in the Apple app store.
This post guides you four most important things of the app world that all developers, designers, and marketers need to know.
- When considering a small business app, a question about the benefits of developing an app often crops up. Is developing a mobile app in 2018 going to change the working of SME?
Let’s break them down into five categories:
Marketing — Apps are a gateway to new avenues of marketing for businesses. The use of push notifications to alert customers of deals, the launch of new products and other valuable information along with monitoring of unique customer data help a business grow.
Accessibility — Mobile users prefer apps over websites. Instead of wasting time searching for your business and then place an order, users look for a mobile app to access with a single tap, and most businesses experience a higher conversion rate with this. Moreover, developers can gather user engagement data form their apps through the Google Analytics SDK. Big data certification courses allow developers to understand the latest terminologies and scope of big data in Android.
Visibility — Do you know an average person checks their phone 85 times a day. So those little apps on their homepage get viewed, no matter a user clicks on your app or not. If you have an app for your enterprise, you are likely to achieve some of that important app real estate.
Competitiveness — At present, less than half of all small businesses own a mobile app. This means you will find you have a competitive edge over your competitors by developing yours; providing the accessibility and functionality they cannot.
Value — Apps adds extra value to your business. Various features and functionalities that are unavailable on websites like loyalty and reward programs, apps help customers to get more out of your business — boosting loyalty and repeated orders.
- Google tests instant
In 2016, Google discussed instant App at Google I/O 2016. Native apps are divided into small packets that run instantly at your single tap on a URL. Now, apps are being modularized. Smaller packets along with their essentials are fetched and separated from the complete app so that the app runs on the fly.
You get the speed of a light web page along with the benefits of a native app with the instant app. There is no need to download the app from the App Store to run an instant app. Now, instant apps are ready for limited testing. Google is now ready to test instant apps from Buzzfeed, Wish, Periscope and Wiki with Android users.
3.Mobile virtual machine technology
The mobile virtual machine is the current subject of VMware that allows users toggle between two mobile personas: one for personal use and one for corporate use. The company has planned to offer a management tool that lets IT departments set policies for the corporate persona on the mobiles. Moreover, LG and Samsung hope to make phones efficient of using the VMware tool. Many other companies, for instance, Open Kernel Labs, are offering tools that allow developers build applications that can operate inside a virtual machine, protecting them from threats.
You need to build the same app multiple times to make it run on various OSes with native mobile app development. Companies often go for it as native apps can take advantage of a device’s feature.
Another option is Hybrid mobile apps that blend the best features of Web and native app development. The performance issues are likely to be there as no mobile browser completely supports HTML5 so support for hybrid apps across devices can be spotty.
All in all, it is important to realize that mobile is here to stay. Mobile applications come with tons of benefits and it only makes sense that you use them to meet your daily requirements.